Nowadays, a business’s website makes all the difference. Customers look for quality design, easy navigation, and resource-packed, interesting, informative pages. But how do you determine what pages your website needs and what you can leave out? Make sure your website has all of these pages:
- A ‘Homepage‘
Every website automatically comes with one, but the difference lies in what you do with it. For a professional homepage, write no more than a few paragraphs about your business. Include your location and contact information, and if possible, include a picture of the exterior of your business location.
- A ‘Contact Us‘ page
Include your location, any phone number relevant to your business, and quick directions from a local landmark. This may sound repetitive, but it’s crucial for customers to be able to get easy information wherever they look. On this page, some website-hosting programs give you the option of adding a submission form—a form where customers can leave their name, email, and comment/question without having to log into their email. If this is available, add this as well.
- A ‘About your Business‘ page
Include your mission statement, why your business is a good choice, and how your business will help customers accomplish what they need. Be careful not to stuff this page with useless facts—it doesn’t matter to the customers if your goldfish was the inspiration for your logo!
- A ‘Online Shop‘ section
This is one of the most crucial, important pages your business’s website can have. If you are attempting to create this page, do NOT try it by yourself unless you are experienced and learned in web design. Hire a web designer for this one—you want to make the online shopping process as easy, painless, and simple as possible. Talk it over with your web designer before publishing the page online.
- A ‘Resources & Fun‘ page
This page should contain links to other websites that are somehow related to your business. For example: a bakery’s ‘Resources and Fun’ page could have links to Betty Crocker’s website, Allrecipes.com, etc.
- A ‘Blog‘ section
Once again, this is a task for your web designer. Tell him to make it easy for anyone to follow your blog with Feedburner/RSS Feed. On your blog, post informative, occasionally humorous, always detailed and intriguing posts related to your business or events in your personal life that somehow reflect your business. Don’t use this tool only for promotional buzz!
- A ‘FAQs‘ page
Include questions customers have asked, are asking, or you think might ask about your business. Give the most clear, understandable answers you can, and make sure you’ve got a decent list of questions. If you choose to create this page by yourself, choose a readable font and a space between each Question/Answer paragraph.